PSA Encourages Public to Watch for Veterans at Risk for Suicide

Posted on by Patty Odell

As Veteran’s Day approaches, a trifecta that includes one Hollywood superstar, one mega brand and the Department of Veteran’s Affairs, have produced a PSA to encourage people to take note of veterans at risk for suicide.

VA PSA campaign
A screen shot from the “Be There” PSA campaign.

The three entities, Tom Hanks, Johnson & Johnson and the VA, are urgently calling on the public through a video, “Be There,” narrated by Hanks to keep a close eye on veterans and to take quick action if necessary. noted that suicide is not only one of the leading causes of death in America, but also a major issue among veterans and service members.

The PSA began broadcasting last month and will continue through Veteran’s Day, Nov. 11, and beyond. A social media component, #BeThere, encourages people to join the conversation and to visit the VA PSA website.

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