Agencies
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MarTech
The Case for Investing in AI for Advertising
AI is ultimately here to improve people’s lives both at work and at home,
yet many organizations are still timid about investing in the technology. -
MarTech
4 Top Trends: Marketing Leaders Sound Off
Marketing leaders from brands like HubSpot, Engagio, Naspers,
OWOX BI and more share their opinions on top trends you need to watch. -
Acquisition
Macy’s Reimagines Stores as if Scrolling Through Instagram
The STORY at Macy’s experience includes big brands like MAC Cosmetics,
Crayola and Levi’s Kids that will stage events and experiences. -
Acquisition
Understanding and Marketing to the Modern LGBTQ Community
Conversations around inclusivity and diversity has had a major impact on marketers, not only on how
they connect with the LGBTQ community, but internally on how they treat LGBTQ employees. -
Profiles & Campaigns
Hiscox Debuts Barcode Campaign to Target Small Businesses
Hiscox launched a new campaign this week designed to
highlight the unique insurance needs of small businesses. -
Social
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite. -
Facts & Figures
10 Trends for Managing Brand Reputation
Brand reputation often hinges on whether a company actually delivers on what it promises consumers.
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Acquisition
L.L.Bean and Washington Post on Why Integrating Departments Made Sense
L.L.Bean’s Kathryn Burke Pratt and WSJ CMO Miki King talk about
“how and why centralizing their teams was so important. -
Direct Marketing | Print
Proving the Value of PR
Here are four tips to help prove the value of PR
in marketing to your company’s c-suite. -
Facts & Figures
B2B Manufacturers Fall Short in Digital
B2B manufacturing firms are falling short when it comes to
digital experience, according to a new report from Gartner.
