PR/Comms
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Branding/Marketing
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird
This week’s PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.
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Branding/Marketing
Old School Is the New School: How Independent PR Is Outrunning the Holding Company Model
Like-minded independent PR agencies are proving that impact does not have to come with unnecessary overhead, endless layers or a model that mistakes size for strength.
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Branding/Marketing
Five Ways PR Pros Can Get More Value from Cannes Lions
The most successful attendees don’t treat Cannes as a series of meetings, panels and parties. They approach it with a clear strategy and a disciplined plan.
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Crisis Management
AI Search Is Rewriting Your Company’s Reputation. Here Is What You Can Do About It.
The more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?
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Branding/Marketing
PR Roundup: When Culture Moves, Brands Follow—Lessons from Kalshi, the World Cup and Toy Story 5
PR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.
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Digital & Technology
Explainer: Share of Voice
Share of voice (SOV) is an evolving PR benchmark.
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Branding/Marketing
The Seasonal PR Mistake Brands Make Every Year (and How to Avoid It)
Consumer brands often make the same seasonal PR mistake: They start pitching when shoppers begin buying. Editors, however, start planning those stories months earlier. While marketers and communicators focus on summer promotions, Prime Day and vacation season, many commerce editors are already building coverage around back-to-school shopping, holiday gift guides and Black Friday deals. The […]
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Branding/Marketing
PRNEWS Celebrates Women in PR, Communications and Marketing at the 2026 Top Women Gala
PRNEWS celebrated the 2026 Top Women Gala at Current in New York City last week. And for the first time the event brought together two groups of incredible women professionals: the 2026 PRNEWS Top Women in PR and Communications and Chief Marketer’s 2026 Top Women in Marketing.
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Branding/Marketing
PR Roundup: “No Comment” Gets Called Out, Amazon Resets the Retail Calendar, the Pope Appoints a New Head of Comms, and Dolly Hits the Road
PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.
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Media Relations
Ask a Journalist: Jason Spells of ESPN on Why Networking Is So Important
Jason Spells, an ESPN on-air personality who’s been in the game for years, offers first-hand insights into what has changed in media and what still moves the needle.
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