Topic

Ad Tech

  • Data-Driven Thinking

    The Fastest Path To Agentic AI In Advertising Isn’t Reinvention. It’s Using Existing Standards

    We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured. But this transformation won’t happen instantly and without effort.  Agentic AI needs schemas and standards to work. They provide invaluable, referenceable context, so the […]

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  • Marketers

    Amazon Ads Opens A Beta Test For Its New MCP Server

    Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.

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  • The Big Story

    The Prebid Episode

    Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

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  • CTV Roundup

    TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?

    Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […]

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  • AI

    What’s Next For ChatGPT Ads: The Facts And The Theories

    Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

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  • Data-Driven Thinking

    What Meta’s Andromeda Update Actually Changes – And What It Doesn’t

    The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with remarkable speed, and optimization feels more dynamic than ever.  But this increased velocity has also introduced confusion. Many advertisers assume […]

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  • AdExchanger Talks

    AI Won’t Shop For You – Yet

    AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.

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  • Data-Driven Thinking

    The AdCP Hype Problem: Why Standardized AI Workflows Don’t Equal Better Media Outcomes

    If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, one where AI systems plan, execute and optimize media buys without human hand-holding. It is a compelling vision, but one […]

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  • The Big Story

    Guess Its AdsGPT Now?

    Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

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  • Programmatic AI

    Beyond the Buzz: From ideas to Action, Make Intelligence Work for Your Business, Today. Programmatic AI is where digital leaders turn intelligence into outcomes. No vaporware. No hand-waving. Just the real stuff: how to apply AI right now to plan smarter, buy faster, and automate creative that performs. Walk away with the workflows, playbooks, and […]

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