Ad Tech
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The Big Story
Two Types Of AI In Advertising
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.
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AI
6 (More) AI Startups Worth Watching
The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.
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Marketers
H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing
H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.
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AdExchanger Talks
Breaking The Snap Stereotypes
Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren’t big spenders.
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The Big Story
The GAM Changes On Publishers’ Wish List
The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.
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CTV Roundup
AdExchanger’s Top 4 CTV Stories Of 2025
It’s that time of year again – the time when we all start saying things like, “It’s that time of year again!”
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Marketers
The Attribution Goldilocks Problem; Video Is No Escape Pod
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
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AdExchanger Talks
AI That’s Generative, Not Generic
Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.
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Marketers
The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast
The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.
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Marketers
Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.
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