AdExchanger Archives - Page 5 of 69

Ad Tech Doesn’t Just Have A Transparency Problem. It Has A Courage Problem

What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency are shaped by conflicting and self-interested business models. And the industry leaders who loudly and publicly advocate for their interests seem to […]

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Data-Driven Thinking

Your ‘First Of Its Kind’ AI Platform Probably Isn’t The First – And You Don’t Have To Pretend It Is

Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.

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CES 2026

Disney Is Leaning Into Brand-Building Tools Using – You Guessed It! – AI

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

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AdExchanger Talks

Channel Surfing The Future, With NBCU

NBCU’s early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn’t mean linear isn’t still a top priority.

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CES 2026

Be-wear More Ad Networks!; CES Is Much Ado About AI

Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]

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Marketers

Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

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CES 2026

No Waiting for May – CES Is Where The TV Upfront Season Starts

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.

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AI

Can AI Chatbots Run Ads Without Losing Consumer Trust?

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

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AdExchanger Talks

The Brand Safety Balancing Act

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.

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