Topic

Ad Tech

  • Programmatic IO New York

    Programmatic I/O 2026 brings together brands, agencies, publishers, and ad tech leaders to explore how commerce-driven signals, AI, and performance intelligence are reshaping programmatic advertising across CTV, retail media, digital, audio, mobile, and emerging channels. Through practical sessions, peer discussions, and hands-on workshops, attendees gain real-world strategies that scale across platforms.  Site launching soon. Season pass […]

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  • AdExchanger Talks

    Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers

    How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,” […]

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  • Marketers

    I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

    It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

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  • The Big Story

    The Chatbot Ad Platform

    OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. But how will the ads affect the chat experience? To head off concerns, OpenAI said ads will only appear after […]

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  • Data-Driven Thinking

    When Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertising

    For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ads in ChatGPT, matching sponsored messages to the topics and prompts within a user’s conversation. In a prompt-driven environment like […]

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  • AI

    How GEO Startup Evertune Found Its Way Back To Programmatic Targeting

    Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

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  • AdExchanger Talks

    In Platforms We Trust?

    The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take.

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  • Marketers

    Say Hello To SAGE, The Latest Agentic AI Platform

    Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

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  • CTV Roundup

    AI Made A Record Play During Super Bowl LX

    Bad Bunny’s halftime show aside, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot of […]

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  • AI

    IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain

    The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

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