Ad Tech
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The Big Story
Ad Tech’s Off-Broadway Debut
The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?
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AI
Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout
AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.
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Data-Driven Thinking
Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending
The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention.
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Marketers
AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials
Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by […]
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Data-Driven Thinking
AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage
Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life […]
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AdExchanger Talks
Sussing Out ‘Performance TV’
Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.
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AI
How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent
Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
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Data-Driven Thinking
AI Media Is Already Here. Here’s What Marketers Need to Know
Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […]
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Marketers
Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media
The age-old question for streaming TV advertisers is how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red Burrito and Green Burrito brands, initially dealt with the challenge of targeting and scale by consolidating marketing under one national […]
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Data-Driven Thinking
What Happens When A Brand Fails To Deliver On Its Basic Promise
FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery during the peak parcel season. Wow. But what if you’re part of the 4.7% percent? I’d argue a company whose […]
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