Ad Tech
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Marketers
How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust
Mitra9’s marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages.
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Data-Driven Thinking
The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers
Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry. I stopped buying display advertising in 2016, and viewability was a big part of why. Advertisers had spent years buying impressions before it became evident that an ad being served didn’t mean a […]
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Data-Driven Thinking
Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Editor’s note: After this column published, AdExchanger reported that Apple’s WebKit blocklist has expanded well beyond the initial handful of companies — potentially to hundreds of ad tech, martech and data vendors. Read more. When Apple’s AppTrackingTransparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like […]
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Marketers
Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s brand strategy and activation lead, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […]
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The Big Story
Apple Takes A Bite Out Of Programmatic
Is the open web growing, dying or transforming? Plus: Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next chapter.
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AI
Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.
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Marketers
The Industry’s Best Honored At The 2026 AdExchanger Awards Gala
New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in New York City. More than 250 senior leaders from across advertising, media and ad tech gathered for what has become […]
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AI
OpenAI Says Sponsored Chats Are The Future. The Future Of Publisher Monetization Isn’t So Clear
Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers?
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AdExchanger Talks
Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First
Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
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AI
This Creator Marketing Platform Has Gone Fully Agentic
Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.
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