Ad Tech
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Data-Driven Thinking
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional […]
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The Big Story
Auctions In The Crosshairs
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server.
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AI
Everyone Has An Opinion On The Best AEO Tactics. Do Any Of Them Really Work?
“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the leader of almost any company specializing in AI search would tell you. If you asked one of these companies to […]
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Marketers
Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service
Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.
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Data-Driven Thinking
The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask
For 22 years, I have worked on the buy side – across agencies, brands and now at their intersection – helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear common cause: Buyers are exhausted. They spend too much time tracking changes, managing campaign and budget […]
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AdExchanger Talks
AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy
With AI eating everyone’s traffic, publishers could use a sympathetic ear. AdTech Therapy’s Jana Meron and Scott Messer talk through the sell side’s biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.
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Marketers
AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.
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The Big Story
Google Had Its Day In Court. Now, It’s Amazon’s Turn
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
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CTV Roundup
How Telemundo Retained The Fans They Brought In For The World Cup
According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […]
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AI
ChatGPT Ads Hit A $1 Billion Run Rate. Here’s What Advertisers Say Will Get Them To Spend More
Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue run rate. For those less trained in finance-bro vocabulary, “annualized revenue run rate” is […]
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