Ad Tech
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Data-Driven Thinking
Three Advertising Industry Myths The Market Has Already Debunked
Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them. The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]
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AI
The CPO Who Used AI To Revamp A CDP And Address His Own Health
Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label […]
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Data-Driven Thinking
Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss […]
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CTV Roundup
How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.
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The Big Story
Amazon’s Million-Dollar Seller Revolt
Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.
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Data-Driven Thinking
Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic
For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […]
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CTV Roundup
AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show
Lightning-in-a-bottle characters, a world we’ve never seen, and something to say. AMC’s Dan McDermott breaks down what separates a hit from everything else.
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AdExchanger Talks
Forget The Shiny Objects And Focus On Fundamentals
Sharona Sankar-King, Havas Media North America’s chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that’s “fit for purpose.”
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Marketers
Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group
For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai.
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The Big Story
Picking An MMM
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.
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