Ad Tech
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Marketers
Oh My God, He Admit It; Skins In The Game
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models.
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Marketers
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]
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The Big Story
The Trade Desk’s Bumpy Ride Down
The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place.
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Marketers
AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees
Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […]
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Marketers
Upcoming AdExchanger Events & Awards
November 2026 Top Women Leadership ForumNovember 4, 2026 | The Lighthouse at Chelsea Piers, NYC Register Today>> Top Women in Media & Ad TechNovember 5, 2026 | The Lighthouse at Chelsea Piers, NYC Register Today>> Join us in 2027 Convergent TV World March 30-31, 2027 | Times Center, NYC Register Today>> AdExchanger Connect May 18-19, […]
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Marketers
How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal
When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.
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AdExchanger Talks
Information Quality Is What Wins In The AI Era
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”
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CTV Roundup
Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers
Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […]
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Marketers
If Marketers Want To Make The Most Of AI, They Need To Provide Brand Context
Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.
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Data-Driven Thinking
The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know
Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and teens – puts the ecosystem on notice: determine who among your audience is under 18 and design your engagement […]
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