AdExchanger Archives - Page 3 of 88

The AI Tool That’s Giving Landlords A Leg Up On Zillow

In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the […]

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Marketers

Hyundai Tests Containerized Ad Tech To Drive New Efficiency

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP […]

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AdExchanger Talks

California Regulatin’

Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency’s enforcement priorities, the rules governing automated decision-making tech – and why ad tech should pay close attention to it all.

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AI

Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why

WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class.

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Data-Driven Thinking

The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess

The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old conundrum, eliminating the legendary 50% of wasted ad spend. It was a beautiful fantasy. Setting aside the dystopian, “Minority Report”-style surveillance required […]

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The Big Story

Programmatic TV Home Screens And Gaming Ads For Kids

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint.

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AI

This AI ‘Brain’ Wants To Get Rid Of The Grunt Work In Creative Campaigns

Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […]

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Data-Driven Thinking

Why Prediction Is Replacing Precision For Outcome-Driven Advertising

For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […]

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View on Demand

Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape

Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what’s actually driving growth across the broader media mix. The bigger challenge? Your competitors. While you’re focused on internal dashboards, competitors […]

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Marketers

Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else

The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the […]

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