Ad Tech
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AI
LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this inventory through agentic pipes with the help of indie agency H/L.
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Marketers
AdExchanger Names Lauren Wetzel Of WPP And Kristi Argyilan Of The Trade Desk As 2026 Top Women Special Recognition Award Recipients
FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in […]
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AdExchanger Talks
Making AI Pay Its Way, With Cloudflare
What if AI companies had to pay publishers every time they used their content? Cloudflare’s Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.
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Data-Driven Thinking
When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a substantial location intelligence business, while Infillion already owns MediaMath and has expanded its data capabilities through Gimbal and […]
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The Big Story
The Apple Bites Back
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.
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Marketers
Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
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AI
How Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
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Data-Driven Thinking
Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision. But the evidence can still arrive after the money is committed. In three previous pieces, I argued that agents need […]
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AI
PubX Raises $5 Million And Buys Digital Governance Startup Compliant
Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy […]
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AdExchanger Talks
Value Over Volume, With NYT’s Courtney Glaze
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
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