Ad Tech
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AI
Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools
Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […]
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The Big Story
Data Privacy At The Kitchen Table
We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which is opening up new opportunities across media and ad tech.
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CTV Roundup
How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
I’m pretty sure I’ve missed the window on becoming a Crumbl fan — but I can still appreciate the “pretty pictures of cookies” on their CTV ads.
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AI
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
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AI
Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.
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Data-Driven Thinking
From Trend Spotters To Strategic Translators: How AI Is Reshaping The Marketing Scientist Role
The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward. Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and strategy. Machines can now flag anomalies, surface trends and spin insights in seconds. Nearly everything at the observational level can […]
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AdExchanger Talks
Why Scripps Is All In On Women’s Sports
Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan.
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CTV Roundup
The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads
Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week!
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Data-Driven Thinking
Five Questions To Ask Before Handing The Keys To Your Programmatic Partner
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part. The harder part is admitting what your checklist can’t tell you. Plugging in cleanly doesn’t reveal whether […]
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Marketers
The Sports World Is Getting The Retail Media Bug
The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s […]
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