Ad Tech
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The Big Story
Bridging The World Of TV And Ad Tech
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads.
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AI
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors. The company began in 2022 by offering an enterprise SaaS product: an AI agent […]
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CTV Roundup
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
How long does it take you to decide what to watch after you turn your TV on?
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Data-Driven Thinking
I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?
Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and […]
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CTV Roundup
The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why
According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.
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Data-Driven Thinking
Your Team Is Working Faster With AI, But Are They Really Getting Better Results?
A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually […]
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AdExchanger Talks
Google’s Mass Arbitration Problem
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy and what a positive outcome could mean for claimants.
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Data-Driven Thinking
For Agentic Advertising To Work, We Must Decide What AI Can Never Touch
Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work. The reality is more complicated, and the complications matter a lot when it’s your budget on […]
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Stop Guessing, Start Knowing: A Carrier Data Playbook
Consumers move seamlessly between physical and digital environments, but many marketers still rely on fragmented or modeled data to understand and reach them. Advertisers are looking for more accurate ways to identify audiences, activate campaigns, and measure outcomes across channels. This session explores how deterministic carrier data can provide a stronger foundation for modern omnichannel […]
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The Big Story
AppLovin’s Play To Reach Non-Gaming Advertisers
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.
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