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AI

AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus-year stint as a product lead at Mediavine, made […]

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AdExplainer

The Programmatic Auction Is Changing In Real Time – Here’s How

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other […]

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Data-Driven Thinking

Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution

Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS. History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration. […]

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Data-Driven Thinking

Brands Don’t Need Perfect Data To Use AI

There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to produce valuable outputs. Before I get accused of dismissing the importance of quality data, high-quality data does produce the best […]

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AdExchanger Talks

Influencer Marketing Grows Up

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

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Marketers

Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. […]

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AI

These AI Agents Want To Handle All The Annoying Parts Of Media Buying

It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but […]

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CTV Roundup

Let’s Be Upfront About Performance

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

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The Big Story

To Sell TV, The New ‘Premium’ Is ‘Fandom’

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.

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AI

CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies

Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven for assuming all these AI tools are, essentially, the same as one another. (It probably doesn’t help that so many […]

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