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Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Article

Oct. 16 2014




Newsletters Top Promo Marketing in B2B Email

A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.

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Hasbro

Article

Oct. 16 2014




4 Tips for Selling to CMOs

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

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fairfield-university

Article

Oct. 14 2014




Q&A: Transitioning from B2B to Academia

Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.

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ON24-webinar

Article

Oct. 13 2014




Successful Webinars Start With an Optimized Registration Page

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

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Article

Oct. 10 2014




4 Ways to Survive Today’s Data-Driven Marketing World 1

Hey CMO! You’re under qualified! Get a math degree.

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Article

Oct. 02 2014




Leveraging Marketing Automation

Special Report on using marketing automation to deploy campaigns more effectively.

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content maze

Article

Oct. 01 2014




B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

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Article

Sep. 25 2014




Special Report: B2B Content Marketing

Simply having B2B content isn’t enough. To be successful, you need a plan.

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millenials

Article

Sep. 25 2014




How Millennials Will Change Marketing and the Workplace

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.

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Article

Sep. 19 2014




Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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