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Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Article

Sep. 19 2014




Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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video content marketing

Article

Sep. 15 2014




Creating B2B Video to Support the Buyer’s Journey

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

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bizo-webinar-screenshot

Article

Sep. 15 2014




Demand Gen Tips: How to Follow the New Buyer’s Journey

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

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B2B

Article

Sep. 15 2014




Key Differences Between the B2B and B2C Mindset

The lines may have blurred but there are still key differences between B2C and B2B buyers.

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money-355

Article

Sep. 14 2014




Marketing Money Watch: 5 Tips for Selling Your Business

Considering selling your independent marketing services firm? Here’s five tips to get the most out of your venture.

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pop

Article

Sep. 10 2014




Making Your Creative Pop: 4 Steps

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

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handshake-595

Article

Sep. 10 2014




Partnerships Key to Business Success: Report

Finding new ideas and innovation are the top driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network.

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Lead_Generation595

Article

Sep. 04 2014




Marketers Contributing More to Sales Pipeline

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

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social media

Article

Sep. 03 2014




Six Tips for Better B2B Social Marketing 1

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

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Crumpled question marks heap

Article

Aug. 25 2014




Why B2B Marketing Won’t Succeed Without Sales

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

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