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How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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lead-capturing595

Article

Apr. 08 2014




New Penton Database Offers Targeted B2B Data 3

Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.

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Technology595

Article

Apr. 03 2014




Big Spike in Marketing Technology Use by Progressive B2B Companies

B2B companies are employing marketing technology than ever. This report outlines what you need to know.

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content-thinking

Article

Apr. 01 2014




Content Sharing Impacts Vendor Selection: Study

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

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hands-355

Article

Mar. 21 2014




Do You Have a True B2B Marketing/Sales Partnership?

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case

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RPI

Article

Mar. 10 2014




RPI vs. RFM: Real-Time Value in Software as a Service

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

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2014 PRO Awards

Article

Mar. 07 2014




Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards by March 18!

You know you’re special! Get the recognition you deserve with a 2014 PRO Award.

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rubber-chicken

Article

Mar. 03 2014




Use All Five Senses in B2B Marketing 2

Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.

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Mobile apps

Article

Feb. 22 2014




Creating Mobile Apps for B2B Sales & Marketing

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

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exact-screens

Article

Feb. 22 2014




Designing a Successful Lead Gen Form

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

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