B2B

Article

May. 22 2013

B2B Buyer’s Journey No Longer Begins With the Salesperson

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase. More...

Article

May. 16 2013

Finding the Right Lead Generation Strategy

What is the best strategy for your company, inbound or outbound marketing? More...

Article

May. 16 2013

5 Key Reports for Measuring B2B Marketing

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Article

May. 14 2013

Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing. More...

Article

May. 07 2013

Why The Customer Should Be Central to Inbound Efforts

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. More...

Article

May. 07 2013

Key Metrics for Determining Your Marketing ROI

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead. More...

Article

Apr. 30 2013

Logicalis Uses Humor in IT Campaign

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-maker More...

Article

Apr. 30 2013

Why Marketers Need to Manage Customer Preferences

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data. More...

Article

Apr. 26 2013

Social Can Help Insurers Build Personality, Leads

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads. More...

Article

Apr. 10 2013

The Future of Lead Generation: Q&A

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best More...

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