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Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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content maze

Article

Oct. 01 2014




B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

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millenials

Article

Sep. 25 2014




How Millennials Will Change Marketing and the Workplace

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.

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1

Article

Sep. 19 2014




Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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video content marketing

Article

Sep. 15 2014




Creating B2B Video to Support the Buyer’s Journey

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

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bizo-webinar-screenshot

Article

Sep. 15 2014




Demand Gen Tips: How to Follow the New Buyer’s Journey

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

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B2B

Article

Sep. 15 2014




Key Differences Between the B2B and B2C Mindset

The lines may have blurred but there are still key differences between B2C and B2B buyers.

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money-355

Article

Sep. 14 2014




Marketing Money Watch: 5 Tips for Selling Your Business

Considering selling your independent marketing services firm? Here’s five tips to get the most out of your venture.

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pop

Article

Sep. 10 2014




Making Your Creative Pop: 4 Steps

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

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handshake-595

Article

Sep. 10 2014




Partnerships Key to Business Success: Report

Finding new ideas and innovation are the top driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network.

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Lead_Generation595

Article

Sep. 04 2014




Marketers Contributing More to Sales Pipeline

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

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