Patty Odell
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Acquisition
After Ads Appeared Beside Offensive Content, NewFronts Sell Safety
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.
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Acquisition
Degree Deodorant Samples New Product with Dry Cleaner
A shocking statistic: Millennials have thrown away 300 million pieces of clothing because they became stained by deodorant.
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Acquisition
In a Seismic Shift, Brands Find Ways to Add Value to One-Off Products
Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.
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Acquisition
Condoms, Underwear—Latest Categories to Use Amazon Dash Button
Originally thought of as an April Fool’s joke, orders are coming in via the Amazon Dash Button four times per minute.
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Acquisition
FTC Warns 90 Instagram Influencers
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.
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Acquisition
A Ride with Indian Motorcycle’s Marketing Strategy
Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.
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Acquisition
Maltesers Foosball Helps Mars Engage Teens
Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.
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Gerber CMO Aileen Stocks on Keeping up with Millennials
After 90 years in business, Gerber is facing some of its toughest competition yet. CMO Aileen Stocks on the challenges, its mission and its Smart Flow tech.
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Acquisition
McDonald’s Launches Unbranded Campaign
The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to.
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Acquisition
Local Kiss the Kia Contest Goes Viral
A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours.