Degree Deodorant Samples New Product with Dry Cleaner
A shocking statistic: Millennials have thrown away 300 million pieces of clothing because they became stained by deodorant.
Degree hopes to put a stop to that and has partnered with app-based, on-demand dry cleaning service, DRYV, to sample its new products that claim to eliminate those tough-to-remove stains on clothing caused after applying many deodorants.
Last year, brand spending on product sampling was expected to rise 5%, reaching $34.12 billion. By 2020, those numbers are expected to rise at a 4.6% CAGR to $40.69 billion. About 8% of product sampling is outsourced to media companies. B2C companies account for 25% of the share of sampling, with B2B picking up the remaining 75%, according to a report from PQ Media and the ANA.
Degree and DRYV are tweeting and promoting a product sampling box that includes Degree’s UltraClear Black + White Dry Spray deodorants and a lint remover. Consumers enter their mailing address to receive the box. Read the article …
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