Workflow Management, Inc., a business printer and supplier of office consumables, has acquired Webtrend, a direct mail service company.
Workflow will pay $10.5 million at closing with an additional consideration based on performance over five years.
The acquisition will generate roughly $30 million in additional annual revenue for Workflow Management, the firm said.
The purchase includes Webtrend Direct, Inc. and Webtrend Graphics, Inc. Collectively known as Webtrend, these units run direct mail and commercial printing facilities in Southern California.
This acquisition represents a merger of two large direct mail operations in Southern California, said Steve Gibson, president of the Workflow Management’s printing division, in a statement.
Webtrend’s clients include AARP, Bank of America, Providian, Bancorp, Aames Funding and General Motors.
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