Online graphic design community DesignCrowd brought in Walker Sands Communications to help it generate buzz, drive web traffic and boost registrations. The Chicago shop launched a series of humorous pop-culture design competitions to create logos or alter existing images for prize money. Major media outlets ranging from MTV News to AdWeek to BuzzFeed took notice, and in just 90 days web traffic increased by 1,900% and new registrations by 700%.
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