Pierce – This Top Shop upgraded its proprietary Pierce Connect field management system to add a portal allowing field staff and execution partners to load critical execution details in real-time. Developed, designed and executed a mobile brand experience and modular event structure to celebrate New Balance’s Made in USA heritage and story. The New Balance Craftsmanship Tour reached New Balance’s target audience in 7 key markets, generating nearly a half a million visual impressions, three quarters of a million digital impressions and more than fifty thousand dwell interactions. Relocated its office to an open-concept office to support collaboration and spark creativity and innovation. Honored with the “Best Places to Work in Maine” for the last two years..
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