Pierce – This Top Shop upgraded its proprietary Pierce Connect field management system to add a portal allowing field staff and execution partners to load critical execution details in real-time. Developed, designed and executed a mobile brand experience and modular event structure to celebrate New Balance’s Made in USA heritage and story. The New Balance Craftsmanship Tour reached New Balance’s target audience in 7 key markets, generating nearly a half a million visual impressions, three quarters of a million digital impressions and more than fifty thousand dwell interactions. Relocated its office to an open-concept office to support collaboration and spark creativity and innovation. Honored with the “Best Places to Work in Maine” for the last two years..
Chief Marketer 200
Upshot teamDigital Promotions, Inc. BFG Communications Red Moon Marketing George P. Johnson Experience Marketing Good Solutions Group Track Marketing Group TSMGI (The Specialized Marketing Group, Inc.) Ignited Index Promotions, Inc.