Back to Home
Back to Promo Tops Shops List

Promo Top Shops

The Marketing Arm

Top Shops

The Marketing Arm – This sports engagement Top Shop is digital first, as evidenced by its work for Hilton. The “Be a Weekender” campaign leveraged Hilton’s Olympic sponsorship to inspire leisure travel via video, online, social, PR and TV. Rack and leisure revenue jumped 8.9%. It created the AT&T Stadium app; the “Unite This House” promo got Dallas Cowboys fans to light up the stadium using their phones and to post pics, tweets and other media to a 130-foot wide interactive digital board in the east end zone.