GENERATION Z MARKETING
- Core 1: Experiential Marketing
- Core 2: Sponsorship Activation & Marketing
- Core 3: Event Marketing
Clients Include: Jack Morton, SportsNet New York, Immediate Consumption, Scotts, Sports Authority- Website: http://www.genzmarketing.com
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GZM lays claim to pioneering the “National-to-Local” youth sports sponsorship model that lets brands take national sponsorships local. It expanded its model to a new demographic—adult recreation sports—to attract new clients. A new Web portal offers clients and end users easy participation in its programs. GZM expands into sweeps and contest fulfillment with the hire of an in-house legal counsel. Killer work includes a grassroots youth baseball initiative with Chevrolet.
