Topic | Social Media Marketing

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Five types of Instagram posts businesses can use to boost engagement.

Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.

To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

Check out these three useful marketing tools for B2B companies.