How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion

Posted on by Chief Marketer Staff

For B2B social marketers, LinkedIn’s ability to target prospects based on professional interests and relationships makes it an attractive platform for lead gen and nurturing. But balancing engagement tactics with conversions can be tricky. Here are three tips for crafting messages that can increase your chances of resonating with target audiences, according to an article in PRNEWS.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!