How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion

Posted on by Chief Marketer Staff

For B2B social marketers, LinkedIn’s ability to target prospects based on professional interests and relationships makes it an attractive platform for lead gen and nurturing. But balancing engagement tactics with conversions can be tricky. Here are three tips for crafting messages that can increase your chances of resonating with target audiences, according to an article in PRNEWS.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


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Click here to view the 2023 winners!