Topic | social media

Is Twitter Right for Your Digital Strategy?

|  by Adam Shigem

Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.

snapchat

Boosting Brand Awareness with SnapChat

|  by Gianna Scorsone

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

3 Ways to Boost Your Facebook Marketing

|  by Sarah Blanchard

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200 Winners Announced

CM 200

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