Topic | Personalization

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.

Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she's doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.