Personalization

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  Data & Analytics

  Four Tips for Email Marketing Success

  FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

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  Data & Analytics

  12 Tips for Better Responsive Design

  Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

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  Data & Analytics

  Canada’s New Anti-Spam Law—What You Need to Know

  While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

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  Agencies

  Chief Marketer Listline June 18

  Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

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  Agencies

  Chief Marketer Listline June 10

  Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.

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  Data & Analytics

  National Geographic Shifts to Less Frequent, More Targeted Email Strategy

  A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

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  Data & Analytics

  Are Your Emails Getting Opened? Infographic

  This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

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  Data & Analytics

  Using Enewsletters to Drive Customer Behavior

  Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

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  Data & Analytics

  Are Your Email Clickthrough Rates Legitimate?

  Are you measuring the right click through rate to determine the success of your email marketing efforts?

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  Data & Analytics

  Increasing the Potential of Your Email File

  Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.