Topic | Personalization

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.

A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.

Lists featured this week include Bally's Total Fitness Member Statements and Gerber Babies Email.