Topic | Martech

Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?

Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.

Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.

What tech do you need to consider to talk more quickly with your target customers online?

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.