Martech Archives - Page 6 of 12

High Measurement Maturity Marketers Reap Way More Benefits than their Peers

These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits.

MarTech

AI Could Drive Double Digit Marketing Growth

Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years.

MarTech

Five Ways to Use Text Analysis

Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.

Facts & Figures

Scalability Outweighs Martech Functionality for Retailers: Forrester

Scalability is the most important criteria for retailers when considering
martech investments, according to a new report from Forrester.

Profiles & Campaigns

Integrated Marketing Automation Strategy Boosts Unanet’s ROI

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

Data & Analytics

Three Ways to Leverage Market Research in 2019

Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019.

Acquisition

AR & VR: 4 Ways to Succeed in a New Reality

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations.