Topic | Martech

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.

Blocking online hijacking has helped footwear manufacturer Deckers boost ecommerce conversion rates and KPIs.

Get comfy and catch up with Chief Marketer’s most popular B2B and martech stories for November 2018.

Interactive VR and AR applications are helping Ciena educate prospects at live events and on sales calls.

AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

New arrangements by Visa and American Express will help simplify digital payments for B2B marketers.

Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.

AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.

In this new special report Sponsored by Lytics, discover how marketers can get their teams in alignment to create context and activate customer data in meaningful ways.