Topic | Martech

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

Imagine a world where every company issued document, content, presentation, and email had the right logo, up-to-date branding, and correct legal disclaimer - well that’s what template management does. This guide covers how brand and marketing leaders can ensure brand and legal compliance while increasing productivity across the organization.

How ecommerce businesses can enhance customer engagement and increase sales.

Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.