Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
Imagine a world where every company issued document, content, presentation, and email had the right logo, up-to-date branding, and correct legal disclaimer - well that’s what template management does. This guide covers how brand and marketing leaders can ensure brand and legal compliance while increasing productivity across the organization.
How ecommerce businesses can enhance customer engagement and increase sales.
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.
Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.
Three best practices to ensure optimal collaboration between your marketing and technology teams.
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Click here to view the 2023 winners!