ON DEMAND WEBINAR - Join Chief Marketer and Act-On for this live webinar. Whether you already have a lead scoring program or are just getting started, this webinar will demonstrate how to go beyond the lead to promote growth by acting on data that drives your marketing and sales initiatives.
It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.
The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.
Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.
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