Gaming
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Demand Gen
Team Liquid and Alienware Mark Partnership Renewal With Livestreamed Events
To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.
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Digital
How Twitch Has Courted Non-Endemic Brands and Achieved Growth During Pandemic
Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.
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Data & Analytics
What Marketers Need To Know About Gaming Consumers
Insights and research marketers can use for gaming-focused campaigns.
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Demand Gen
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Video Marketing
Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
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Acquisition
NFL and Susan G. Komen Use Fortnite to Reach Online Gamers
The NFL and Susan G. Komen capitalize on Fortnite’s popularity to reach online gaming audiences.
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Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja. -
Mobile
The Impact of Influencers on Hyper-Casual Gaming
While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy. -
Acquisition
Mountain Dew Bets 40 Percent of Budget on Reaching Gamers
With a new focus on esports, Mountain Dew has not only ramped up spending,
but also product innovation for the gaming ecosystem.
