How Kraft, Heineken and the President Are Reaching Millennials
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.
Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example.
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
Data analysis of social sentiment isn't perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
Why DataMentors says Big Data isn't just for big businesses.
One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.
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