Topic | Covid-19

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

With the majority of U.S. consumers social distancing at a home, and with brick-and-mortar retail options vastly reduced, ecommerce sales have skyrocketed. But the adoption of digital shopping, experts agree, is unlikely to go back to pre-COVID-19 levels. Brands that are quick to adopt new ecommerce solutions will be better poised to edge out their…

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

How ADT, Coldwell Banker and TriNet have approached marketing to consumers in the COVID-19 era.

How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.

Despite being somewhat optimistic, 46 percent of U.S. consumers plan to reduce their spending over the next two weeks.

Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.

Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Some tech companies are getting creative with their approaches to engaging clients without events.