Content Marketing Archives - Page 6 of 40

Q&A: Bridging the Sales and Marketing Divide

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

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What Marketing Can Learn From Sales

Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?

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Tell Stories and Take Risks: Advice from Tim Washer

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.

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Thought Leadership Significantly Impacts B2B Buying

The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.

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Creating Content to Make Your Brand Pop: Webinar

Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.

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Customers Should Be the Focus of Your B2B Story

Want to tell better B2B stories? Put your customer at the center of the tale.

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Creating Content to Benefit Your Entire Organization

Executing a comprehensive content marketing strategy isn’t an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.

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Allstate Revamps “Worth Telling” Content Marketing Campaign

Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.

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Relevant Content Helps Engineering360 Target Millennials

Content targeted to specific tech and industrial segments helps IEEE GlobalSpec’s Engineering360 reach millennial engineers.

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How to Pitch Your Content: Tips & Tools for Getting More Exposure

Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.