Topic | Content Marketing

Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers.

Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.

Brands like Always are seeing that storytelling is the best way to engage consumers. Here's why.

Here are some tips for working well with freelancers to get marketing content that will engage your readers.

Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.

Creating connective pathways and creating context can help amplify the power of your BB content marketing strategies.

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

SEO is a key consideration when purchasing a new content management system. Here's some key questions you should ask before investing.

Marketers tasked with assessing content marketing ROI and value have their work cut out for them.