Content Marketing
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Agencies
Sears Seeks “Laundry Extremes” in Kenmore Video Contest
Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean.
Three winners will receive appliances from the Elite line.
People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1.
Interestingly, many of the video submissions are from men. Here’s an example of one video by one entrant.
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Social
Office Max: Lord of the Elf Dance Once Again
If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.
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Social
BabyCenter.com Delivers New Parenting Social Network
Parenting Web portal BabyCenter.com yesterday launched a beta version of a new online social community for expectant and current parents as part of its Web site, in a bid to engage parents and build its appeal for brand advertisers.
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Agencies
Palsy-Walsy
Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace
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Agencies
The Context of No Context
With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?
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Agencies
Social Networks: or, How to Win on Friendster and Influence People
Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri