Marketing to Moms Amid COVID-19: Seven Insights for Brands
Seven unique scenarios experienced by moms today that can inform brands' marketing strategies
Topic | Consumer Marketing
Three Ways Technology Can Boost Customer Experience for D2C Marketing
Three ways brands can implement technology to help streamline and control the customer experience.
Consumer Technology Brands Shift Marketing Strategies, Push Products for Pandemic
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
ADT, Coldwell Banker, TriNet: Brand Marketing Strategies for COVID-19
How ADT, Coldwell Banker and TriNet have approached marketing to consumers in the COVID-19 era.
Chaco Footwear Retools Promotional Marketing Programs for the COVID-19 Era
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
U.S. Consumer Sentiment and Behavior Shifts During Coronavirus
Despite being somewhat optimistic, 46 percent of U.S. consumers plan to reduce their spending over the next two weeks.
SmileDirectClub, Nested Bean Offer Six Insights on Direct-to-Consumer Marketing
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.
