Consumer Marketing
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Video Marketing
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.
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Video Marketing
Marketers on Fire: Doritos Head of Global Marketing Dishes on First International Brand Platform
Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.
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Video Marketing
Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
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Data Driven ROI
AB InBev Leans Into Content Creation Across its Portfolio of Global Brands
AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
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Social
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
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Loyalty Marketing
McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era
Organizations that have recently introduced loyalty programs during the pandemic.
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Acquisition
How DTC Brands Are Focusing on Retention During the Pandemic
DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.
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Acquisition
NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
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Social
How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars’ candy brands are communicating with consumers during the pandemic.
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Acquisition
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
