NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
Topic | Consumer Marketing
How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
Marketing to Moms Amid COVID-19: Seven Insights for Brands
Seven unique scenarios experienced by moms today that can inform brands' marketing strategies
Three Ways Technology Can Boost Customer Experience for D2C Marketing
Three ways brands can implement technology to help streamline and control the customer experience.
Consumer Technology Brands Shift Marketing Strategies, Push Products for Pandemic
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
ADT, Coldwell Banker, TriNet: Brand Marketing Strategies for COVID-19
How ADT, Coldwell Banker and TriNet have approached marketing to consumers in the COVID-19 era.
Chaco Footwear Retools Promotional Marketing Programs for the COVID-19 Era
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
U.S. Consumer Sentiment and Behavior Shifts During Coronavirus
Despite being somewhat optimistic, 46 percent of U.S. consumers plan to reduce their spending over the next two weeks.
SmileDirectClub, Nested Bean Offer Six Insights on Direct-to-Consumer Marketing
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
