CMO Corner
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Acquisition
Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges.
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Data & Analytics
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
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Data Driven ROI
The Road to the C-Suite: Top Qualities That Marketers Should Master
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
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Technology
Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
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ROI | Metrics
CFOs: The Marketer’s Key to the C-Suite
Three key steps to developing a successful relationship with your CFO.
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Data & Analytics
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
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Engagement
Getting to the C-Suite: How Six CMOs Rose to the Top
Six CMOs share their journeys, lessons learned and the steps along the way that helped them get to the corner office.
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Profiles & Campaigns
CMO Q&A: McAfee’s Cybersecurity Marketing Challenges
McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.
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Profiles & Campaigns
Cause Marketing: Why Brands Should Take a Stand
Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing. -
Profiles & Campaigns
John Hancock Puts the Focus on Customers in B2B and B2C
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and
the changing role of marketing leaders in creating customer experiences.
