Topic | Branding

The Importance of Diversity in Marketing Strategy

|  by Warren Moss

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

5 Tips to Humanize a Technology Brand

|  by Parna Sarkar-Basu

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

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