Topic
Brand Experiences
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Demand Gen
Natty Light Activates Art Piece Made of College Diplomas for Debt Relief
Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.
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Demand Gen
How Chase, The Home Depot, e.l.f. Cosmetics and Corona Brought Experiences to Consumers’ Homes
The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.