Topic | Artificial Intelligence

How marketing and PR can work together on integrated, AI-driven strategies.

Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.

The results of Event Marketer's latest Pulse survey, on AI in events.

While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.

Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.