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Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds

Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds

Posted on June 9, 2023 by Chief Marketer Staff

New AI-enabled products for brands continue to enter the marketplace. On Wednesday, Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds. An article in AdExchanger looks at how marketers can leverage the tools to improve campaign creation, segmentation, measurement and personalization.

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