Topic | AI

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.

A virtual cry for help from imprisoned Gorillaz bassist Murdoc Niccal’s via chatbot is the latest move in the band’s promotional push for its upcoming album.

Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI). 

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?