Topic | ABM

Account Based Marketing: Where to Start

|  by Sharon Gillenwater

Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.

	
        

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