Donnelley Taps Flycast for Web Advertising Effort

Posted on by Chief Marketer Staff

R.H. Donnelley Corp., the yellow pages advertising marketer based in Purchase, NY, has tapped advertising agency Flycast for its “get digital smartSM,” its new package of Internet marketing and e-commerce services.

The budget was not disclosed.

Under the agreement, Donnelley will take advantage of Flycast’s more than 2,100 Web sites to deliver online advertising tools to help small businesses expand online market presence, attract new customers and increase e-commerce sales.

The agreement also allows Flycast to use Donnelley’s sales staff to promote Flycast services to small business in targeted local markets, beginning with South Florida.

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