The Hyperfactory has hired Angela Steele as senior vice president and global strategist.
She is tasked with driving relationships with premium brands and agency partners and is based in the Chicago office.
Most recently, Steele worked for about eight years with Publicis Groupe as vice president, mobile activation director at Starcom USA and subsequently U.S. regional director for Phonevalley.
She is credited with developing mobile programs for such brand as Sara Lee, Nintendo, United Airlines, ESPN and Disney.
The Hyperfactory is a mobile strategy, media and execution company founded in 2000.
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