Text-2-Screen Platform Promotes Brand Awareness

Posted on by Chief Marketer Staff

Vibes Media has helped turn downtime before acts at Chicago’s Tweeter Center amphitheater into valuable time for advertisers and brand marketers this summer.

Individuals can use their cell phones to send messages that get displayed in real time onto a large on-stage screen. The program, Text-2-Screen designed by Vibes Media, includes a reply message so that each participant receives a customized message from the artist du jour or event sponsor. In addition to text messages, people can also send pictures from camera phones.

At a recent Tweeter Center show, more than 2,500 concertgoers used the messaging applications to send 5,354 text-to-screen messages in just 25 minutes.

Vibes says its Text-2-Screen improves sponsorship awareness by captivating the audience and displaying the brand prominently on the screen. The application has been employed at concerts and clubs—in addition to the Tweeter Center—to help promoters, event sponsors and artists interact with the audience in real time.

To prevent any “unmentionables” from reaching the screen, Evanston, IL-based Vibes’ patent-pending Text-2-Screen application receives text messages and passes them through a proprietary filter. The filter can be customized for specific events and even a particular sponsor.

Approved messages are projected to a giant screen at the venue. The entire process takes less than 10 seconds from cell phone to message broadcast. On average, more than 10% of the audience sends messages to the screen during a show, the company said.

“Even if only a percentage of the audience sends messages, 100% of them see the screen and end up interacting with the brand,” said Alex Campbell, CEO, Vibes Media. “It’s the perfect means to target the concert goers, college students or other hard-to-reach demographics and creates an interactive experience through the use of text messaging, which continues to grow at a steady pace.

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