Tech Stack

At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate.

Grant Gudgel, SVP of Marketing at Verve, reflects on how the AI narrative at Cannes Lions has shifted from theoretical buzz to practical use cases, smarter segmentation, and long-term strategy.

AI has a tendency to generate false information in response to queries and present it as fact – which is a bad thing, right? Not always, according to Springboards, a self-described “creative AI tool” designed to generate inaccurate information for the sake of sparking creativity. Instead of trying to reduce hallucinations, Springboards is leaning into them, […]

At Cannes Lions 2025, Sounds Profitable’s Bryan Barletta explains why podcasting still hasn’t reached its ad spend potential, despite capturing the attention of audiences across platforms.

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.

Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.

Nexstar Media is the latest addition to a growing list of companies adopting agentic AI for their marketing services. On Thursday, Nexstar announced that its digital strategy will now use Agentforce for Media, Salesforce’s agentic AI offering for media and entertainment companies.

Walmart debuted an app-only generative artificial intelligence chatbot, named Sparky, that can summarize reviews, offer product recommendations based on shopper requests and create product comparisons. Walmart displays the “Ask Sparky” feature as a main button on the bottom navigation bar of its app. Sparky can answer non-product-specific questions as well, such as the weather, sporting […]

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.