social media Archives - Page 8 of 10

How to Grow a Meaningful B2B Instagram Following

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.

Social

3 Tips for Protecting Your Brand on Social Platforms

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

Video Marketing

Increasing B2B Social Screen Time With Video

Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.

Engagement

The Rise of CGI Social Media Influencers

What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

Profiles & Campaigns

BNY Mellon Takes Their Shot With Hamilton

BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.

Profiles & Campaigns

Nasdaq Creates a Content “Dream Factory”

Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.

Social

How to Build—or Destroy—B2B Brand Loyalty

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.