social media
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Video Marketing
Increasing B2B Social Screen Time With Video
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
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Engagement
The Rise of CGI Social Media Influencers
What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.
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Profiles & Campaigns
BNY Mellon Takes Their Shot With Hamilton
BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.
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Profiles & Campaigns
Nasdaq Creates a Content “Dream Factory”
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
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Social
How to Build—or Destroy—B2B Brand Loyalty
If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
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MarTech
The Facebook AI Trends Marketers Need to Watch
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.
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Social
Bots Help American Eagle Outfitters Engage on Facebook Messenger
An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.
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Agencies
Maximizing Social Media for B2B Lead Gen
Here are the three social media platforms you should focus on to improve B2B lead generation.
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Agencies
Is Twitter Right for Your Digital Strategy?
Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.
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Agencies
Boosting Brand Awareness with SnapChat
How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?
