social media
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Digital
How Presidential Candidates Used Social Media and Political Advertising Ahead of Super Tuesday
Candidates embraced marketing approaches with differing social media and paid advertising strategies.
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Acquisition
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
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Acquisition
Three New Instagram Tools for Social Media Marketers
Business accounts on Instagram have access to these new tools.
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Acquisition
Best Practices: Using Facebook Messenger Marketing for Ecommerce
Strategies to keep in mind while using Facebook Messenger to engage with consumers.
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Acquisition
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
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Acquisition
INFOGRAPHIC: Five Insights From the 2020 Chief Marketer B2B Marketing Outlook
How B2B marketers are generating leads with the highest ROI.
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Acquisition
What Marketers Need to Know About Information Technology Decision-Makers
Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.
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Acquisition
How Marketers Can Use TikTok to Engage Gen Z Consumers
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
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Data Driven ROI
7 Digital Marketing Trends to Consider for 2020
What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand. -
Social
Vape Marketing on Social Media Fueled by Bots
Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report.
