Shopper Marketing
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AI
Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds
After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.
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AI
How Oatly Uses Its Packaging and Creative to Stay Original
Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content.
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Technology
Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization
Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.
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Social
Social, BNPL Apps Rival Search Engines for Product Discovery
Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”
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Technology
The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales
Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.
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Events
Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour
How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.
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Data & Analytics
Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
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Social
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest’s new ecommerce features for brands.
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Data & Analytics
Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers
Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.
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Social
Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
The platform announced it has added several features to make online shopping easier.
