Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour

Posted on by Chief Marketer Staff

In its first experiential tour, Ghirardelli activated a sampling campaign that positioned its chocolate squares as a delicious centerpiece to an American campfire classic: the s’more. In a piece from Event Marketer, read how the brand’s flexible footprint, designed like a backyard, charmed consumers across the country while capturing valuable shopper marketing data.


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