ROI
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Social
Facebook Campaign Budget Optimization: What Marketers Need to Know
You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage. -
ROI | Metrics
Less than 30 Percent of Marketers Understand ROI: Report
The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,. -
Facts & Figures
Marketing Spending Getting Outpaced by R&D: Report
Many companies used to spend almost equal amounts on R&D
and marketing, but that number has changed -
Data & Analytics
Driving Results With Granular Measurement
Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel. -
Facts & Figures
Scalability Outweighs Martech Functionality for Retailers: Forrester
Scalability is the most important criteria for retailers when considering
martech investments, according to a new report from Forrester. -
Demand Gen
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
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Data Driven ROI
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control?
Here’s five tips for a better attribution strategy. -
Data & Analytics
Big Data is Great, but Don’t Overlook the Power of Small Data
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
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Data Driven ROI
Expanding Marketing KPIs from Performance to Predictive
When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.
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Digital
3 Key Differences Between Affiliate and Referral Marketing
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
