q&a
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Profiles & Campaigns
CMO Q&A: McAfee’s Cybersecurity Marketing Challenges
McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.
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Profiles & Campaigns
Q&A: Michael Brenner on Empathy and Marketing
Why do “Mean People Suck”? Michael Brenner gives us the scoop about his new book.
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Profiles & Campaigns
John Hancock Puts the Focus on Customers in B2B and B2C
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and
the changing role of marketing leaders in creating customer experiences. -
Profiles & Campaigns
Q&A: PwC’s Path to Digital Transformation
Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what’s next.
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Direct Marketing | Print
CMO Q&A: How Pitney Bowes is Targeting Individuals
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
diverse audience, and keeping a century-old brand fresh. -
Direct Marketing | Print
Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team. -
Profiles & Campaigns
CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge. -
Data & Analytics
Q&A: Kinney on Guiding the Customer Journey
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
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Profiles & Campaigns
Q&A: TD Bank Gets Human With Localized Marketing
Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign. -
Profiles & Campaigns
Citrix Drives Awareness With Red Bull Racing Partnership
Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
with Aston Martin Red Bull Racing to create engagement with B2B decision makers.
